A day after Lehigh Valley residents flocked to malls and big box stores in search of Black Friday bargains, mom-and-pop merchants welcomed them with deals of their own during the fourth annual Small Business Saturday promotion. The event, started by
But now, thanks to a national ad campaign and increasing buy-in from local shops, Small Business Saturday has gained momentum. Stores around the Boston area held special events and sales Saturday, hoping to draw in consumers who stayed home
From the AMEX website: Small Business Saturday is a day dedicated to supporting small businesses across the country. Founded by American Express in 2010, this day is celebrated every year on the Saturday after Thanksgiving. This year
Small retailers seek an edge, through convenient parking, customer service and more.
With Black Friday behind us, shoppers were out in force today for arguably the most important day of the year for independent retailers. Shoppers were asked to “think small”, as in shop at mom-and-pop type stores in cities and towns for Small Business
Obama shops at DC bookstore on Small Business Saturday
