The Next Web |
- Meet the Millennials: The consumers to change the marketing landscape
- Innovative photo hardware-app combos shake up Macworld/iWorld
- ReKoMe for iPhone will recognize pictures of your cat
- The rise of the API economy and consumer-led ecosystems
- Microsoft pulls fake Google apps from the Windows Phone Store, but doesn’t fix larger approval process problem
- 15 quirky gadgets and accessories to buy today
- Creative expression: Here are the winners of the Guardian’s Witness awards
- Dropbox acquires reading platform Readmill, will close it on 1 July
- Think like a designer: How non-creatives can find artistic inspiration
- Microsoft says it won’t scan email accounts over stolen property anymore, will refer cases to law enforcement
| Meet the Millennials: The consumers to change the marketing landscape Posted: 29 Mar 2014 04:00 AM PDT  Jamie Gailewicz oversees the Bailey Brand Consulting Client Services team, where he is involved in the ongoing management of clients, delivering sound strategies and inventive solutions. To sell to any audience, you have to understand it. Discovering how its members think, act, and purchase is only the first step to finding new opportunities to engage with them. This is especially true of the Millennial generation, the newest target audience for many brands. As their purchasing power increases and the Millennials continue to drive consumer demand, it's necessary to reevaluate this generation and develop strategies for engaging them. Each generation has... This story continues at The Next Web This posting includes an audio/video/photo media file: Download Now |
| Innovative photo hardware-app combos shake up Macworld/iWorld Posted: 29 Mar 2014 12:58 AM PDT  The days when the old Macworld Expo was host to tons of cameras and camcorders from major vendors like Canon and Nikon are long gone. However, exhibitors at this year's Macworld/iWorld previewed several intriguing new variations on the imaging theme for the consumer and prosumer markets. All will ship soon. Simplicam with Closeli ArcSoft, familiar to most photo nerds as the company behind software like PhotoStudio, Photo+, Panorama Maker, and the recently released Perfect365, debuted Simplicam a Wi-Fi video monitoring device from which you can view what's going on at home remotely from your smart phone. The camera, which can... This story continues at The Next Web This posting includes an audio/video/photo media file: Download Now |
| ReKoMe for iPhone will recognize pictures of your cat Posted: 28 Mar 2014 03:52 PM PDT  It's mortifying. You've built up that hilarious picture you took of your cat doing something cute and your friend stands by politely while you swipe through a seemingly endless procession of shots that are decidedly not your cat doing something cute. Where did it go? Orbeus knows that feeling and its upcoming ReKoMe iPhone app will help you easily find any image you're looking for on your phone. The company is showing the beta version of ReKoMe at Macworld/iWorld this week, and is prepping for the official launch of the app in two to three weeks. ReKoMe applys visual recognition technology... This story continues at The Next Web This posting includes an audio/video/photo media file: Download Now |
| The rise of the API economy and consumer-led ecosystems Posted: 28 Mar 2014 01:12 PM PDT  Adam DuVander speaks fluent "developer" while serving as Developer Communications Director at SendGrid. Previously, Adam wrote for Wired, Webmonkey and edited ProgrammableWeb, the leading resource for APIs. Just a few years ago, application programming interfaces (APIs) were largely viewed as an easy, functional way to make applications work together, a digital adhesive of sorts. Today, the value of the API has evolved into much more than a simple bridging mechanism. For many developers, APIs have become the foundational architecture that allows them to manifest their vision. Consider the Pareto Principle, which states that 80 percent of the effects come from... This story continues at The Next Web This posting includes an audio/video/photo media file: Download Now |
| Posted: 28 Mar 2014 01:06 PM PDT  Microsoft today pulled six fake Google apps from the Windows Phone Store, after we contacted the company about the issue. The apps in question were: "Hangouts," "Google Voice," "Google Search," "Google+," "Google Maps," and "Gmail – email from Google." All of these are published by a "Google, Inc" (instead of "Google Inc.") and priced at $1.99 each. The only app that Google offers for Windows Phone is its search app, and the publisher is "Google Inc." The apps in question were first spotted by WinBeta this morning, after being originally published yesterday. We got in touch with Microsoft to ask... This story continues at The Next Web This posting includes an audio/video/photo media file: Download Now |
| 15 quirky gadgets and accessories to buy today Posted: 28 Mar 2014 12:30 PM PDT  It's time for us to take another look at a bunch of quirky, imaginative and downright useful gadgets you can buy today. Which one takes your fancy the most? For more inspiration, check out our 2013 holiday gift guide and our previous collection of gadgets and accessories for geeks. You can view all 15 of our gadgets on one page here. Acorn Bluetooth Speaker Is it an acorn or a speaker? Okay, it's a speaker but it's got a beautifully natural look and pairs with Bluetooth audio devices for up to four hours of listening. It comes with a charging cable and... This story continues at The Next Web This posting includes an audio/video/photo media file: Download Now |
| Creative expression: Here are the winners of the Guardian’s Witness awards Posted: 28 Mar 2014 12:10 PM PDT  These days, you don't just read the news: you make it, contribute to it, and share it. That's the idea behind GuardianWitness, the Guardian newspaper's user-generated content platform, which launched in conjunction with EE, the UK-based communications company. Available both as mobile apps and as a desktop site, the program lets readers share original videos, photos, and stories with the paper to encourage open and collaborative journalism. Entries span the range of art, journalism, human interest stories and, of course, pet pictures. Tony Luck and George Tymvios (co-directors) via GuardianWitness. Commemorating its first year, GuardianWitness Thursday announced the winners of its... This story continues at The Next Web This posting includes an audio/video/photo media file: Download Now |
| Dropbox acquires reading platform Readmill, will close it on 1 July Posted: 28 Mar 2014 11:59 AM PDT  Readmill has been acquired by Dropbox and is now in the process of closing its reading platform. In a blog post, the Berlin-based startup said it was joining Dropbox to work on "new ways to read together", suggesting that its original vision would still be the focus of its work. Readmill as we know it is closing though. Users can no longer create a new account and the Readmill apps will no longer be available from July 1, 2014. The company said it had "failed" to create a sustainable solution for reading and apologized for being unable to solve the many... This story continues at The Next Web This posting includes an audio/video/photo media file: Download Now |
| Think like a designer: How non-creatives can find artistic inspiration Posted: 28 Mar 2014 11:38 AM PDT  This post originally appeared on the Coworks blog and has been republished with permission. You don't have to be a designer to utilize creative thinking. Separate from analytical reasoning, learning to think outside the box can be a huge asset to your canon of skills. Whether you're a creator in another discipline like interiors or writing, or you're part of a marketing or business team, you can take cues from designers to open up your own mind to new ideas. Here's how they plan, plot and execute. 1. Live in the moment Learning to think like a designer is all... This story continues at The Next Web This posting includes an audio/video/photo media file: Download Now |
| Posted: 28 Mar 2014 11:31 AM PDT  Microsoft today announced a change to its email privacy policies that states the company will no longer scan email accounts over stolen property. Instead, Microsoft will refer all such cases to law enforcement so they can handle it. Here's the company's statement: Effective immediately, if we receive information indicating that someone is using our services to traffic in stolen intellectual or physical property from Microsoft, we will not inspect a customer's private content ourselves. Instead, we will refer the matter to law enforcement if further action is required. News blew up last week over a case some two years ago... This story continues at The Next Web This posting includes an audio/video/photo media file: Download Now |
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