Over the last few years, a lot of companies have taken the time to market to a strong, independent, and empowered woman. GoldieBlox, Always, HelloFlo, and Verizon come to mind. The latest to join their ranks is Under Armour, athletic apparel that
Over the last few years, a lot of companies have taken the time to market to a strong, independent, and empowered woman. GoldieBlox, Always, HelloFlo, and Verizon come to mind. The latest to join their ranks is Under Armour, athletic apparel that
Earlier this year, Under Armour released a set of ads starring American Ballet Theatre soloist Misty Copeland. As part of their push to gain more of the women's market, they've now put out their first commercial with Copeland,
The ad begins with Copeland balancing on pointe while a young woman's voice is heard reading a rejection letter. As the camera pans over her physique, the letter lists all of the reasons why the applicant didn't make the cut, including the sentence
The brand's new website, I Will What I Want, offers a beautiful message through a short video of Misty's dancing, and for once, everyone on the Internet seems to agree. This is as inspiring as it gets, folks. There's no doubt this badass soloist is
Ballet Star Misty Copeland Stars in an Inspiring New Under Armour Ad
