Showing posts with label Articles. Show all posts
Showing posts with label Articles. Show all posts

Short and Sweet: How to Revise Your Articles

“Don’t write something in 1,000 words that could have been said in 600.” – Robin Henry

Have you ever had a friend or relative who seemed to ramble on and on, so much so that you found your mind wandering toward more interesting things like, “Should I make that dentist appointment for next Tuesday or Wednesday?” Or “Is it true if you eat a polar bear’s liver, you will die of a vitamin overdose?”

Don’t be that person … in your articles that is!

So much emphasis is placed on proofreading that many Expert Authors forget a step: Revising. The result may fashion lackluster, boring, rambling, and occasionally confusing articles.

The solution? Guarantee yourself a more powerful message by keeping your articles short and sweet with these tips.

7 Tips to Revising Articles

First, let’s discuss the difference between revising and proofreading, which are often mistaken as the same step in the writing process. Proofreading occurs when you read your article for grammar, punctuation, and formatting errors (often after the revising process). Revising occurs when you reread your article to ensure your message is clear, concise, and logical. Think of it as pumping more “oomph” into your articles.

Ready? Use these tips to get started:

Cut Verbiage: Words like “just,” “really,” and “very” slow down the power of your message. When revising, ask yourself, “Is this word really that necessary?”
Remove Redundant Words: “I’ll meet you at 12 noon,” “this is absolutely essential to your success,” and “I have the exact same bag” are examples of redundancies.
Discard the Inessential: Consider whether the article’s focus is too wide or too narrow based on your user’s needs. Remove sections of inessential text to get to your point faster and add text (as needed) to ensure reader comprehension.
Stay Organized: Check the flow of the article. Does the pattern make sense? Are the transitions smooth? Should one point occur earlier for better readability?
Keep Promises: Did you follow through on promises made to the reader in the article’s title, introduction, or any other part of the article?
Use Active Voice: Rather than the subject receiving the action, ensure the subject acts or performs the action in the sentence. For example, “The mime was waved to by the child” (passive) vs. “The child waved to the mime” (active).
Be Precise: Simplify your verbs by using concise language. For example, replace “He argues for the importance of the idea” with “He defends the idea.”

Have You Tried the Paramedic Method?

Take your revising skills to the next level! Expert Authors can polish their writing skills using Purdue University’s Online Writing Lab. To improve readability, they recommend utilizing Richard Lanham’s Paramedic Method. Here’s how:

Sample Sentence Before Using the Paramedic Method

In this paragraph is a demonstration of the use of good style in the writing of an article.

Circle the prepositions (of, in, about, for, onto, into)

(In) this paragraph is a demonstration (of) the use (of) good style (in) the writing (of) an article.

Draw a box around the verb “to be” forms (is, am, are, was, were, been, being).

In this paragraph [is] a demonstration of the use of good style in the writing of an article.

Identify the action and convert it into a simple verb.

In this paragraph is a demonstration of the use of good style in the writing of an article.

Convert passive text to active by moving the doer into the subject (Who’s kicking whom)

In this paragraph is a demonstration of the use of good style in the writing of an article.

Eliminate any unnecessary slow wind-ups

In this paragraph is a demonstration of the use of good style in the writing of an article.

Eliminate any redundancies

In this paragraph is a demonstration of the use of good style in the writing of an article.

Revised Sentence Using the Paramedic Method

This paragraph demonstrates good style in articles.

How do you keep your articles short and sweet? Do you have additional revising tips you would like to share? Have you tried the Paramedic Method or any other revising method to revive your articles? Let us know – we’d love to hear from you!

Posted by Penny, Managing Editor on October 18, 2013 at 9:20 am | 1,738 views


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Best Practices to Write Fresh Articles on New and Old Topics

Make Writing New Content a Breeze With These Tips

Fresh content can be incredibly demanding. Faced with personal and professional time constraints, creating quality, original content can seem like an upward battle. However, you know content creation is a must to build exposure for you and your brand, so (somewhat begrudgingly) you flip on your computer, laptop, or tablet device and start plugging away.

This isn’t a sustainable practice.

Give yourself a break! Create fresh and original content using these Best Practices to Writing Fresh Articles on new and even old topics.

New Content Inspired From Natural Keywords

While keywords shouldn’t be the end-all-be-all strategy of your efforts, no one can deny that they have a big impact on your success. Always focus on writing content for your readers, not for search engines and naturally incorporate a keyword strategy to increase your ability to be searched using these tips:

Predict Keywords

Amp up your efforts by breaking from the crowd to become a thought leader in your niche: predicting keywords. Identify keywords that are most relevant to your topic and then pick out those keywords that are most relevant to your audience to find the gems of opportunity.

Target Long-Tail Keywords

For those in competitive niches, this tip is an absolute must: avoid oversaturating your article portfolio with short-tail keyword phrases by targeting long-tail keywords. Identify your keywords and refine the topic by narrowing the head.

Include a Social Strategy

As social media platforms further embed themselves into our lives, it’s more important now than ever before to expand your strategy to social media outlets. Find what hash-tagged keywords stick and what topics are trending on Facebook, Twitter, Instagram, Pinterest, Reddit, etc. Wherever your audience is: be there and find opportunity in the discussion.

When to Update Old Content

Many authors find themselves in a position of having a large volume of articles that use relevant keywords, but many of the articles are not pulling the weight they once had. Your first instinct might be to update or edit old articles by tweaking the keywords and adding or replacing content.

Like magazines, articles are intended to be published at regular intervals to serve readers in a timely manner. For example, Stephen King isn’t going to go back and update “Head Down,” his popular 1990 article featured in The New Yorker. He may revisit the topic in a future article by providing new insights or cite particular areas that no longer apply; however, he’s not going to rewrite it without new insights and then republish it once again in The New Yorker or elsewhere.

Of course, not all of us are of Stephen King’s caliber and updating may be inevitable. Here’s how you can determine whether you should update your articles or write a completely new one:

If you’re only updating less than 10% of the article, go ahead and edit the article.If you’re adding additional content or adjusting more than 10% of the content, consider writing a new article.

For new articles that are extensions of old topics, avoid creating derivative content by ensuring you don’t repeat information. Broaden the scope of the topic and provide new insights that readers can take away.

Use Article Templates

Want to get more out of a topic, but feel like you’ve exhausted every angle and squeezed as much as you can out of it? Give it new breath with Article Templates! A healthy article portfolio is highly relevant and diverse so readers can explore your content to gain more information as well as assess your credibility as a leader in your niche. Use the 52 Article Templates or any combination of the Build Your Own Article Template Packages to increase your portfolio with a vast collection of original insights, engaging topics, and more.

Have questions or comments? Let us know – we’d love to hear from you!

Posted by Vanessa, Editorial Manager on October 14, 2013 at 9:00 am | 2,401 views


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